Every business aspires to be good at what it does, but working out exactly what ‘good’ looks like can sometimes be tricky. If your products and services are good, you will be able to see it in the bottom line and if your management and staff development are good, you will see it in the productivity and longevity of key members of the team.
However, the process of finding and recruiting the right people in the first place is not always given the same level of scrutiny and it can be difficult to assess exactly what constitutes ‘good’ recruitment.
New research into UK recruitment processes launched in June by the Recruitment and Employment Confederation (REC), showed that 93 per cent of workers who described their last candidate experience as ‘bad’ were not asked for feedback from the prospective employer. It also found that 51 per cent of workers who had a bad experience discussed it with friends and family – showing the breadth of the impact that one disgruntled candidate can potentially have.
Why be a Good Recruiter?
Aspiring to be a good recruiter is not just altruistic: there is a very clear business case for finding and securing the right people. The last JobsOutlook survey by the REC showed that a staggering 98 per cent of businesses say that they have either ‘no’ or only ‘a little’ capacity to take on more work without more staff. Add to this the fact that skill shortages increased from 14 to 47 areas over the last year, and you can see how good recruitment could become the single most crucial differentiator to help an organisation succeed.
If you feel that your business may be missing out on attracting the best candidates or that your rate of re-recruitment is higher than it should be, there are steps you can take to ensure your recruitment practices are in line with best practice, and crucially, to help you communicate your commitment to good recruitment to prospective candidates.
The Good Recruitment Charter
The Recruitment and Employment Confederation (REC), the body which upholds recruitment standards, has joined with organisations including the CIPD and CBI and employers including the NHS, G4S, Dixons and Santander to create the Good Recruitment campaign to help UK organisations improve their chances of recruiting the right person every time. At the core of the campaign has been the development of the Good Recruitment Charter, a set of principles for organisations to aspire to meet.
The principles that organisations that sign up to the voluntary charter are asked to adhere to are:
1. Our resource planning and recruitment procedures are fair, legal and ethical
2. We will exercise recruitment good practice despite mode of employment
3. The candidate experience delivered is of a high standard
4. Flexible working arrangements and adaptive working packages
5. Those managing and delivering the recruitment process having undertaken any relevant training/qualification
6. External recruitment providers are signed up to industry Codes of Practice
7. Recruitment good practice is ensured throughout the supply chain
8. Recruitment procedures help to address the challenge of youth unemployment through apprenticeships and traineeships
9. Recruitment procedures are regularly reviewed, feedback sought from candidates, as well as keeping abreast of trends and recruitment practices
If your organisation wants to secure the best talent, there are two steps you can take to show employees that you are an employer of choice:
• Use a recruitment consultancy which is a member of REC and which abides to the body’s Code of Practice
• Sign up to the REC charter and display the Good Recruitment logo on relevant corporate materials.
There is a useful self-assessment tool for employers which sign up to help them measure their organisation against the good practice charter. This helps your business to define its strengths and weaknesses in recruiting, so that you can clearly see how to improve processes and systems to create a better candidate experience. There are also useful case studies and research.
You can download a free toolkit which explains more about the benefits of becoming a signatory from the REC web site.
Priority Appointments is a long-standing member of the Recruitment and Employment Confederation and abides by its code of professional practice. As part of our membership, we have to pass the body’s compliance test every two years, ensuring that our systems and practices are constantly kept up to date and that we are ideally placed to help you source the best people to help your business grow.
To find out how we can help you, please call us on 01256 334575.